# Why Web3.0 Rewards?

Web3.0 programs offer a unique opportunity for you to manage loyalty and membership, here's why:

* **Web3.0 memberships are minted digital collectibles** that represent a club or community by means of an NFT.&#x20;
* **NFTs help solve inefficiencies** and eliminate paper, or back office systems that verify identity, as identity is attached to the NFT.
* **Web3.0 loyalty programs** offer users better incentive structures thanks to liquid marketplaces for NFTs to be resold.&#x20;
* **NFTs verify a brands most loyal customers**, giving you the opportunity to build more personalised experiences.
* **NFTs can be used as a customer’s loyalty status**. By owning the NFT, customers verifiably own their loyalty status.&#x20;
* **Our platform is interoperable**, making it easy to integrate into 3rd party apps, allowing brands to reach customers anywhere in the physical or digital world.
* **Web3.0 rewards are data-rich points of contact** between brands and consumers, providing you with key insights into your customer journeys.
