Loyalty vs Membership

In a world of skyrocketing customer acquisition costs, customer retention has become crucial for brands in recent years.

There are distinct differences between loyalty and membership programs:

Loyalty programs are free to join and require customers to earn their rewards in the form of points, discounts, or exclusive offers by taking action to demonstrate brand loyalty.

Membership programs involve a subscription fee, giving customers immediate access to rewards such as free shipping, early access to sales, exclusive events, and more.